On 16th July, 2014, the Market Development (MADE) Programme for Northern Ghana held a one-day media orientation programme for Managers and Heads of Programmes of media houses working in the three regions of Northern Ghana – Upper East, Upper West and Northern Regions.
The purpose of the programme was to introduce MADE, its objectives, Making Markets work the Poor (M4P) approach and expected impact to the media practitioners. It was also intended to establish a sound working relationship with the media, and to provide them with accurate information for the development of programmes that would promote the effective dissemination of information and knowledge on market trends, good agronomic and animal husbandry practices to MADE’s target audiences.
The programme, which was held in Tamale, capital of the Northern Region, was attended by 16 representatives of the electronic and print media. They were Radio Savannah, URA Radio and Radio Upper West (regional stations of the Ghana Broadcasting Corporation); Radio Radford, Radio Progress and Freed FM (Upper West Region); Gurune FM, Quality FM and Radio Builsa (Upper East Region); Simli FM, Diamond FM and Labari FM (Northern Region).
Other participants were regional correspondents of the:
- Daily Graphic and Ghanaian Times Newspapers
- Ghana News Agency
- Viasat 1 Television
- a free lance journalist
Similar programmes would be held for hosts of agriculture and development programmes and news editors in the three northern regions during the last quarter of the year.