The MARKET DEVELOPMENT PROGRAMME for Northern Ghana (MADE)

The Market Development Programme for Northern Ghana (MADE) is a four-year programme funded by the UK Department for International Development (DFID). MADE contributes towards the achievement of DFID Ghana’s objective to promote growth and reduce poverty in the 63 districts covered by the Savannah Accelerated Development Authority.

The expected impact of the MADE programme, spanning 2013-2018, is to stimulate economic growth and reduce poverty in the Northern Savannah Ecological Zone.

  • MADE uses the Making Markets Work for the Poor (M4P) approach to achieve a positive change in the real incomes of over 78,000 women and men smallholder farmers and small-scale entrepreneurs engaged in its target market sectors. It aims to ensure that agricultural yields in project areas, across selected sectors, increase by 6% year-on-year.

  • The programme’s adoption of the M4P approach ensures that MADE only supports financially self-sustainable initiatives that offer social returns of a scalable nature.

Ghana Team
MADE is intervening to stimulate substantial and transformative change in targeted market sectors: rice, groundnuts, onions, and vegetables (including chilli, okra, garden eggs, watermelon).
In support of these interventions, MADE is working across a range of subject areas including irrigation, gender, BDS, access to finance, climate change and resilience, communications and knowledge management.
Onions
All interventions are integrated into a comprehensive and dynamic M&E framework used to measure the impact of the programme’s activities.

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